toyinlatour

The Evolution of Streetwear

The Evolution of Streetwear

Streetwear is more than just screen printing and logos. It is about designing, expression, and confidence. The concept of streetwear is said to originate from Los Angeles in the 1970’s and early 1980’s. Stussy started selling the signature designs in the 80s.

Just like every other grassroots fashion trend and culture, streetwear has been extremely difficult to define. Although it has been under a constant state of change and evolution of style, the types of clothing produced have generally been centered on comfortable and casual pieces such as t-shirts, jeans, bomber jackets, hoodies, and joggers.

Early fashion and...


Meet the Founder of Toyin LaTour Streetwear Clothing

Meet the Founder of Toyin LaTour Streetwear Clothing

Hi ! My name is Omolara Odupitan, Founder of Toyin LaTour. I just wanted to share with you all a little background on how I started this company.

I started Toyin LaTour in 2014 when I was in the Air Force living in the barracks. My whole life I felt like a fashion outsider, mimicking different styles or the newest trends trying to find where I could fit in. Whenever I did my own thing and dressed “outside the box” people didn’t understand, they questioned and sometimes even made fun. As...


The October Zone Streetwear Fashion Show

The October Zone Streetwear Fashion Show

 

Check out the recap video of The October Zone Streetwear Fashion Show! Hosted by Toyin LaTour. With live performances from the DMV's hottest artists including Mannywellz, and GSuave. Videographer: Vincent Jaugan ToyinLaTour.com