My Journey as LRÉ the Artist

My name is Lara Odupitan and my artist name is LRÉ the Artist. I am a first-generation American with Nigerian roots. 
I started my brand Toyin LaTour in 2014 when I discovered self-expression through fashion design as a response to being away from my family for the first time after I joined the military right after high school. 


As a designer, I have spent nine transformative years focused on perfecting my artistic vision and choosing not to make my garments available to the public until I was confident in the quality of what I had to offer. I have now reached a point in my career where I have substantial and sustainable garments because I have been building a community of the most talented seamstresses, innovative pattern makers, and countless other brilliant minds.

Together, we have birthed garments that intertwine the realms of fashion and art. 
Each creation is an invitation to explore your own unique artistic journey.
For those who feel the most themselves and the most free when they step outside the box and challenge norms with their head held high

Toyin LaTour

A fashion and entertainment label.